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Sylwia Rapacz – QA Engineer

Sylwia Rapacz

ArticleCognitive biases in UX design - what are they? 8 examples

Cognitive biases in UX design - what are they? 8 examples

In our previous article, “Psychology and UX Design” [LINK] we looked at human-computer interaction (HCI) and the importance of taking human psychology and cognitive principles into account when designing the UI and UX of digital products. In this follow-up piece, we examine the different types of built-in bias that we all carry around with us and how they impact UI/UX design.

ArticlePsychology and UX design

Psychology and UX design

The success of any digital product depends on the user experience. You could say that UX is the interaction of the human and the digital. This is a challenge for UX designers, to factor in the complexity of the human perspective to their product. Good UX design – and ultimately, the success of the product – depends on an understanding of human psychology. Read on to explore how our modes of thinking can impact digital product design.