How a global beauty brand overcame scalability and user engagement challenges during peak traffic?

What key challenges did the beauty brand face in optimizing its e-commerce platform for growth and security?

E-commerce in the beauty industry is becoming increasingly important — according to a Forbes report, e-commerce now accounts for over 50% of global beauty sales. This significant shift highlights the critical need for beauty brands to optimize their digital platforms.

As the beauty brand sought to strengthen its market position, two key challenges emerged:

1. Improving the frontend experience\ Their existing e-commerce storefront was functional but lacked the interactivity and modern aesthetic expected by today’s online shoppers. They wanted to implement a more engaging and intuitive user experience that would enhance customer satisfaction and drive conversions.

1. Scaling and securing the API\ With frequent high-traffic sales events such as Black Friday, the company needed a more resilient and scalable API to ensure seamless performance under peak loads while maintaining security and data integrity.

What was Boldare’s approach?

• Frontend redesign — implementing a more interactive experience

Boldare’s team of frontend experts worked closely with the client to implement a new design that would engage customers through modern UI patterns and dynamic interactivity.

This shift to a more interactive storefront was powered by Salesforce Commerce Cloud, a headless e-commerce platform, using Salesforce’s PWA Kit template. The goal was clear: no compromise on performance while ensuring the new interface was intuitive and responsive across all devices.

Our team’s role wasn’t to design the visual look (which had already been defined), but to take this new design and turn it into a fully functional storefront that integrated seamlessly with the backend and provided customers with an optimized, frictionless shopping experience.

This transformation allowed the client to improve the user journey while maintaining a robust and flexible frontend architecture that was easy to scale and iterate on as business needs evolved.

• API architecture — optimizing for scalability and security

Parallel to the frontend work, Boldare’s Solution Architect evaluated the client’s existing API infrastructure and pinpointed areas for improvement.

The team’s efforts focused on developing new, secure API endpoints that would better withstand the high volumes of traffic expected during peak sales events like Black Friday.

One of the key goals was to optimize the API architecture to scale without compromising on security, ensuring that sensitive customer data remained protected even under pressure. By refining the existing middleware, we were able to enhance the overall system’s performance, making it more reliable during traffic spikes, which significantly mitigated the risk of downtime or security breaches.

With these improvements in place, the brand could confidently handle larger, more complex transactions while ensuring that the platform was ready for future growth.

Effective time zone collaboration: Boldare’s expertise in managing global projects

Boldare’s experience working with clients across different time zones, including the U.S., enabled a seamless collaboration with this global beauty brand. Our clients consistently praise our ability to deliver projects smoothly despite geographic distances.

For more insights on managing cross-time zone work with Boldare, check out our YouTube channel, where Allan Willson from Team Alert shares his experience of cross-ocean cooperation with Boldare.

Key outcomes

Boldare created a modern, interactive storefront that delivers a seamless experience across devices and boosts user engagement, helping the brand meet the expectations of today’s e-commerce users. Alongside that, we implemented a scalable and secure API infrastructure, enabling the platform to perform reliably during high-traffic events and laying the groundwork for future growth.

Explore how you can enhance e-commerce UX and platform performance

By partnering with Boldare, this global beauty brand improved their platform’s functionality, scalability, and customer engagement. With a stronger backend and a new, more interactive frontend in place, they are now better equipped to handle traffic surges and continue scaling their operations.

This work has not only had a direct impact on their sales events but also significantly enhanced overall customer satisfaction. If you’re interested in discussing how we approach similar challenges or are simply looking for ways to improve your digital experience, we’re here to chat.