"Boldare’s company culture really fits us well, especially their startup atmosphere, their agility, and the engagement of the team members." Norbert Baumann, VP Research & Development / Digital
A well-designed UX are not just a ‘nice to have’, they bring essential benefits to your business. At Boldare, we take pride in our design process and the products that result. Read on to discover why our approach to digital design is your best route to a stand-out product.
The following are just five examples of Boldare’s commercial design work for clients around the world. From culture-expanding radio to chartering luxury yachts to a virtual place setting app for choosing tableware, no matter the function, we firmly believe design is crucial to a successful app. Here are five examples of excellent Boldare design we’ve produced for our clients, and the technologies we used.
Virgin Radio Oman was a brand new radio station, aiming to reach out to the country’s Millennial music lovers. To do so, the client needed to embrace the latest technologies and decided on web and mobile apps in support of the new station. However, project pressures meant they only had four weeks to do so – a very short design window… The client’s criteria when choosing a design partner were: A track record of clean, fresh, responsive designs and web products that target specific demographics. Technical know-how and experience. A fresh, disruptive approach to user-centred digital design. Using the scrum framework and the lean approach to product development, the client and the Boldare design team started with a product vision workshop to explore the product requirements in depth. Deciding on a goal of, “Introducing young, hip music lovers to a completely new disruptive and innovative place they can call their own,” the team set out to create a completely new teenage music experience for Oman. The rapid creation of prototypes to test specific features led to production of an MVP focused on key functionalities and in line with the strong Virgin brand visual identity
ERES is a Zurich-based yacht charter agency with a global reach. They came to Boldare looking for a booking website and with their high-end, luxury client base, the design and UX was always going to be crucial and our goal was to produce a top quality responsive design that incorporated the client’s brand identity while meeting the highest UX standards. To keep the design process tightly focused, we established a ‘product persona’ – the target user. That user was a reasonably well-off man of 40+, with family and a love for nature, traveling and sailing. To attract and engage this specific user, we used high quality marine photos, a very specific color palette, and key marine vocabulary and language to evoke the sailing experience. All the while, maintaining a ‘premium’ look and feel as our core design goal. For the website, we focused on three key design features to meet the brief: Homepage search bar – to allow users to simply and easily find charter options according to just two criteria: location and booking date. Advanced filtering options – initial search results can be filtered for a more precise result according to up to 10 different booking criteria. Timely suggestions – before booking, each search result or option shows all relevant details and pricing, including alternatives from the weeks immediately before and after the chosen dates.
Once we were installed in our current office – a custom-designed Teal Workspace! – we wanted to share what we’d created with the wider world. Our accommodation is perfectly suited to augmented teams remotely collaborating with clients to build cutting edge digital products. But the journey wasn’t always easy and we learned a lot along the way. We wanted to share that learning, but how best to do it? The answer was a landing page that would lay out how we created an office for a contemporary web design and development agency, and also showcase our web design skills, with the aim of boosting the traffic to our main company website by 15%. However, as the project got underway, we encountered a UX problem: the complex animations we were putting together caused loading speed problems for both desktop and mobile users; both GIFs and short movies were too ‘heavy’ for the site. Our solution was to write the animations in pure CSS, coding them into the website itself. Every element of each animation was a separate graphics file and each file was animated to achieve the desired outcome: award-winning animations that ‘load’ instantly on a super-light website.
Boldare uses a rigorous 5-step design process to ensure that every product, every time, is the best possible product for the client’s business and users. That process is based on the concept of design thinking, in particular the classic version from Stanford University’s d.school, a process that enables us to take a client’s project from undefined broad product concept to tested prototype in very little time. During the design process, the client can clearly see rapid progress and the design team is motivated and tightly focused on delivering specific and agreed elements of the product.
Underpinning this proven 5-step approach to digital design is a focus on the most important people: your users. They are the unifying principle for any product that we design and that philosophy creates very practical benefits for you, the client.