How machine learning is boosting businesses
Artificial intelligence will soon become universal. Currently, investment rates are high but complete, tested products in operation are still relatively unusual. That said, a report from McKinsey clearly indicates that we are at a tipping point and AI and machine learning are set to be a dominant theme in tomorrow’s technology.
Artificial Intelligence: the next digital frontier
“Artificial intelligence is poised to unleash the next wave of digital disruption, and companies should prepare for it now.” So says a recent report from the McKinsey Global Institute titled, “Artificial Intelligence: the next digital frontier?”
The report is one of the most comprehensive reviews of the artificial intelligence and machine learning landscape. Drawing on data regarding investment levels, the strategic direction of the major internet companies, a survey of 3,000+ senior executives, a variety of industry case studies, and forecasts of AI's likely impact on the marketplace, MGI paints a convincing picture of how certain industry sectors are leading the way in what amounts to an AI revolution. Early adopters are already seeing practical benefits and investors are interested.
At Boldare – the digital product design & development company - we see artificial intelligence, and specifically machine learning, as critical to the future of product development and often central to the digital transformation journey of our clients.
Artificial Intelligence: a quick definition
In general, artificial intelligence, or AI, refers to machines performing tasks that previously would have required human thinking; for example, pattern recognition, data synthesis and analysis, and forecasting from current (i.e. limited) information.
Factors driving the coming AI breakthrough
“The ingredients for a breakthrough are in place. Computer power is growing significantly, algorithms are becoming more sophisticated, and, perhaps most important of all, the world is generating vast quantities of the fuel that powers AI—data. Billions of gigabytes of it every day.”
-- “Artificial Intelligence: the next digital frontier?”, page 6
These and other drivers are behind the growing use and influence of AI in our digital development. Another factor is finance. Even if a lot of investment is a case of jumping on the AI bandwagon, there are still impressive quantities of money flowing into AI research and development. MGI cite a 2016 figure of total investment in AI of $12 billion, with 60% of that amount going to machine learning.
However, despite the well-known cases of Google and Amazon, we’re yet to see widespread commercial adoption of artificial intelligence. The MGI research drew on 160 global use cases from a range of industries but only one in eight projects had left the experiment stage behind. Outside of Silicon Valley (or more accurately, outside of the tech sector) there are few companies embracing AI for process automation and data-handling despite the technology being well-proven and subject to continuous improvement. We’re at the tipping point for AI but we haven’t quite ‘gone over the edge’ yet.
That said, MGI have identified a six-point profile of companies most likely to invest in AI (i.e. the current early adopters):
- Forward-looking – companies already investing in related technology are more likely to invest in AI and machine learning.
- Resources available – investors tend to be larger companies.
- Broad scope – early adopters tend not to specialize in just one type of technology. They use multiple AI tools for multiple needs.
- Focused – the AI investment is linked to the company’s core business, it is more than a case of exploring an interesting side road on the company journey.
- Creative – such companies are using AI for product and service innovation, not just to automate repetitive, rules-based processes.
- Committed – there is a strong pro-AI leadership at the c-suite level.
Outside of companies like this, investment remains cautious (MGI found only 20% of companies are planning to increase AI spending by more than a tenth) but these early adopters are leading the current wave of interest in artificial intelligence.
Potential benefits of investing in AI
But what exactly is driving these early adopters. What benefits are on offer with AI and machine learning?
Technology is approaching a point where it can take over certain tasks from the human brain. However, unlike the human brain, AI doesn’t get tired and this has an obvious benefit for accuracy and error rates.
Profits & financial performance
Some of the big names leading the AI vanguard in the commercial sector have shown its financial viability. Amazon’s purchase of Kiva (a robot ‘picking and packing’ company) led to more than a 75% reduction in packing times and a 50% increase in inventory capacity; meanwhile operating costs fell by 20%.
Better supply chain forecasts result in the design of a better offer, specifically tailored to the market. The MGI report suggests that in the retail sector, sales lost due to product unavailability can be reduced by up to 65% thanks to AI-powered forecasting.
Production processes can be optimized using AI; for example, ‘collaborative robots’ (i.e. capable of interacting intelligently rather than simply carrying a rigid sequence of movements) can potentially increase productivity by 20%.
Promotion of goods and services depends on offering the right package to the right person with the right message and the right price, at the right time, and that depends on being able to use the available data to its fullest advantage.
A great customer experience should offer value, be personalized, and lead to increased revenue. AI-driven ‘monitoring’ of customer activity can be used to, for example, make real-time purchase recommendations. And new smart payment systems mean the customer’s purse or wallet doesn’t leave their pocket (though the money WILL leave their account!)
AI and Machine Learning at Boldare – a real application
At Boldare – the digital product design & development company - we see artificial intelligence, and specifically machine learning, as critical to the future of product development and often central to the digital transformation journey of our clients. We aim to create machine learning models that can automate tasks, improve decision-making, optimize costs and processes, help to understand customers, and boost profitability.
One example of boosting a client’s business with machine learning tackled the problem of content moderation. Whether it’s profile pictures, forum posts, or in this case, automobile tires, as content is added to a system, checking that content is a tedious, repetitive task. One of our projects was creating and maintaining an integrated system for a tire wholesaler. As new products are added to the system, each one must be checked and that checking process is time-consuming.
By collecting the product data and a set of manual moderation in an external database, we could train a machine learning model to predict the probability of the data of an unverified product being correct. The AI’s predictions concerning new products were then compared to the results of the manual process until we could guarantee an agreed level of accuracy, leading to fully automatic moderation of the system’s content.
The future of AI in business?
The MGI report offers a prediction as to which industries have more of these early adopter organizations and companies. These are sectors that a) have a strong business case for the use of AI, and b) are already seeing technology developed in that direction.
Financial services – AI anti-fraud systems offer improved accuracy and speed of checks.
Retail – potential benefits come from improved inventory forecasts, automated customer operations, and targeted marketing campaigns.
Health care – prediction of high-risk patient groups encourages preventative medicine rather than treatment, AI-automated diagnostic tests are faster and more accurate with cost savings and better patient outcomes.
Advanced manufacturing – fully automated assembly lines suffer fewer errors, sales/leads prioritization can be enhanced, and transport & delivery logistics optimized.
Machine learning and artificial intelligence are the future. The only question is, how do you ensure you're part of that future?
A summary of the current AI landscape
Artificial intelligence usage is ready for a breakthrough. Levels of investment in AI development continue to grow and thanks to a range of early adopters and some big names (Amazon, Google, etc.) artificial intelligence is set to expand its influence. Sectors such as retail, healthcare, manufacturing and financial services are set to advance their use of AI and a number of clear potential benefits can be seen in terms of forecasting, production, marketing, customer delivery, and profit.
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