In the digital realm, trust is the cornerstone of user engagement and loyalty. A company's digital products are often the primary touchpoint with customers, making UX/UI design an essential element in establishing and maintaining trust. This article delves into how thoughtful UX/UI design can create meaningful connections, build trust, and foster long-term loyalty among users.

What’s the link between usability testing and your brand reputation management? It’s simple: the perception of your brand is directly related to the user experience of your digital products and services. And the whole point of usability testing is to hone and perfect the user experience. Continue reading to discover how usability testing impacts brands, and learn how the advantages of such testing contribute to enhanced brand perception and improved business results.

I just got back from my first business trip to Saudi Arabia, where I had the chance to meet our colleagues from the client’s team. It was a real eye-opener in terms of designing for an Arabic audience. Honestly, the challenge was quite significant, but in a good way. I want to share my experience and what I learned there, with no sugarcoating. This article discusses the differences in design approaches when stepping into a new culture, especially Arabic. It’s based on my experiences and the lessons learned. If you’re interested in understanding the differences between designing for English and other Western languages versus Arabic interfaces, this article is for you

Artificial intelligence has made an impressive impact on the world. With its versatility, it is revolutionizing almost every possible industry. Product design is also benefiting from this technology in several aspects, user experience being one of them. Therefore, in this article, we look closer at the relationship between UX and AI, discussing how the latter may be used to improve the former.

Designing digital products at scale brings challenges – not least of which is ensuring consistency of functionality, brand and user experience. That’s why many global companies (e.g. Google, Amazon, Airbnb, and Uber) use a design system approach to product development. Design systems can accelerate production, enable smoother collaboration, and boost return on investment. Read on to find out how a design system might improve your business, getting better products to market more rapidly; and how to measure the impact of a design system on ROI.

Digital designers know that successful products come from putting the end user at the heart of the design process. User engagement depends on knowing your users, and the way to know them is through drawing up target personas and mapping out user journeys – the key touchpoints and steps users take in using your app or website. This principle goes wider than just product design. Understanding user journeys is key to your customer campaigns and wider business engagement. This article looks at user journeys as opportunities for enhancing your marketing strategies.

UX design patterns play a pivotal role in ensuring that the interaction between users and the digital world is smooth, intuitive, and satisfying. What are there, what is their significance, and how to incorporate them effectively? In this article, we will explore the topic of UX design patterns further.

With the users being accustomed to more and more convenient and enjoyable solutions, every designer has to know the fundamental principles of UX design. Read on to learn more.

If you have – or are developing – any kind of e-commerce website, its success will largely depend on the experience of your customers. And when it comes to online shopping, today’s customers have high expectations. What this means in terms of your website’s design and development is that the user interface (UI) and overall user experience (UX) are top priorities. The design, layout, and visual identity of your site will determine how easy it is for customers to find what they want and make a purchase. If you want an illustration, Baymard looked at data from 41 different studies and found that on average, 69.57% of customers abandon their online shopping cart at the checkout. That’s a lot of sales revenue being lost. The answer is to optimize your UI design, creating a smooth and intuitive process that makes it easy to purchase and encourages customers to return to your site. This article looks at some best practice elements of UI design that you can use to improve the customer experience on your website.

We might want to take a personal approach, and we might like clever, catchy marketing, but in the end, one thing matters – the numbers. The conversion rates and growing brand awareness are what define a successful campaign. In this article, we will focus on the marketing value of your website. How to improve brand recognition and increase conversion rates on it? Read on to find out!

A website is a gateway between your business and its clients or potential investors. No matter whether you run a startup or a well-established company, you need to constantly acquire new clients and high-end investors, using your website to the fullest. In this article, we will focus on the second group: investors. Are you looking for the best ways to attract potential investors through your company’s website? We explain how to do it here, so read on.

A website is your tool and your communication channel. It is used for several purposes: improving brand recognition, acquiring investors, building a brand image, or attracting customers. In this article, we will focus on the last two functions from this list. **If you wish to learn how to build a brand image and attract customers to your website, just read on.**

Your website is your showroom. It’s the place where clients (and potential clients) can find your products, services, promises, values… everything they need to decide whether to ‘buy’ or not. As such, your website is a prime source of user engagement, lead generation and – ultimately – revenue.

Hallway usability testing, also known as guerrilla testing, can greatly improve your digital product’s user experience. Read on to learn more about the topic.

How do you know if your UX is any good?. One way to make sure is with UX benchmarking, a method of measuring the quality of user experience that your product is providing. Read on to find out what it is, how to perform it and what common pitfalls you should look out for.

In our previous article, “Psychology and UX Design” [LINK] we looked at human-computer interaction (HCI) and the importance of taking human psychology and cognitive principles into account when designing the UI and UX of digital products. In this follow-up piece, we examine the different types of built-in bias that we all carry around with us and how they impact UI/UX design.

Voice user interface (VUI) has been a regular feature of trending technology lists in the last few years. Perhaps that’s no surprise with widespread examples of devices using speech recognition, such as Apple’s Siri and Amazon’s Alexa. But VUI is more than just interacting with devices using your voice - it’s a sophisticated element of the user experience that presents both advantages for the user and challenges for the designer. Read on to find out what VUI is, what it offers, and the unique issues involved in using it.

Almost all digital products carry some form of UX debt. How much and how easy it is to ‘pay off’ will vary depending on the product. Read on to find out more about what UX debt is and how best to manage it.

Usability testing is one of the most valuable tools when it comes to developing great UX – both in the case of building new products from scratch and when improving the user experience of an existing application. In this article, we present various methods, examples and types of usability testing.

How can you write understandable text for users of your digital product? How best to keep it aligned with your other branding materials and products? The answer is: use a voice chart. Read on to learn what it is and how to use it to ensure branding consistency.

Written texts are an essential part of the user’s interaction with a digital product. They are the link between the human brain and the electronic device. And between those two stands the art and science of UX writing. Read on to find out more about UX writing - what it is and how to tell good writing from bad.

There’s no doubt that the visual appearance of a digital product is important. First impressions count, but it’s not about scrolling, clicking or comprehensible process – it’s about how the product looks. Moodboards are a key tool for exploring a product’s visuals as part of the design process. Find out what moodboards are, how they can be used in digital product development, and how they can benefit your business.

As the new year begins, here are the top digital product ideas that will help you stay at the forefront of design and great UX in 2022.

Depending on the project, product designers will do many things – from market research and wireframing, to UX writing or even basic software development. But what is it that they do, exactly? Read on further to find out.

Meet our recipe for emergency assistance: the “Team Alert” panic button. What improvements did we make to ensure it is well-developed and user-friendly? And how did we travel from MVP to PMF? Read the story.

If the user experience is critically important to a digital product’s success (it is!) then user experience testing is an essential part of the development process. This article uses Boldare’s experience in user testing software in development to bring you the essentials, including the different types of user testing commonly available and the user testing tools that we deploy as part of our lean and agile processes.

Here’s the story of a unique app that we improved for one of our partners. The app is designed to help people with various disabilities and support them in everyday activities. Read on to find out what challenges we faced and what solutions brought us closer to success.

What is difference between UI and UX design? Discover how UI and UX design focus on distinct elements and stages of the digital product design process!

Accessible design is an approach to design and digital product development which has become one of the most popular and interesting topics in product design recently. Many of you may have come across this term already but its meaning is not always clear to everyone. Owing to that, the rules of applying design accessibility in digital product development might seem somewhat vague. In this article, I share my practical knowledge about accessible design with you.

Sorry to disappoint you, but today I don’t want to talk about gradients, bold typography, illustrations or new skeuomorphism (sorry, not sorry!) I want to talk about the ideas and new game rules you need to track and practice if you want to be a top player. Today, I will write about trends that you need to understand to provide better User Experience and greater business quality to the products you create. Trends are changing, but effective UX is timeless!

Let’s be honest, there’s nothing worse than opening an application or a website on a mobile device only to discover that its mobile version is unusable. The awareness of the business benefits of mobile UX has grown in recent years visibly, but still, there are a lot of mobile web apps with questionable or simply poor usability. So what are the common mistakes that have a negative impact on the user experience when designing for a mobile? What elements are the most problematic ones and how to convert desktop apps to mobile without losing their quality? Read on to see real-life examples I dealt with personally.

As more and more business is conducted digitally and online, user experience (UX) has become an important factor. Previously, the customer experience was face to face, with another person. Nowadays however, the customer engages with a website, a platform, an app… and their experience is entirely dependent on the design and coding of that interface. It’s never been so important for businesses to provide a smooth, problem-free transaction. In other words, UX matters.